As a real estate agent, you will find it necessary to deal with the public on a daily basis because there are interactions with buyers, sellers, and other agents. A much-needed skill when dealing with the public in this capacity is strong customer service skills. By providing excellent customer service for your client base and other real estate associates, you will build a reputation as an agent who cares. This can help establish a strong repeat customer base that will bring in future business.
A career in the real estate industry can be stressful, but when managed with the right finesse, it can also be very rewarding. Communication skills are a plus that will allow you to understand your customer’s wants and needs. This will help to minimize or possibly eliminate misunderstanding and frustration for both you and your clients. Participate in active listening so that you understand what is being said, and evaluate written documents for clarity of the message or request.
For the real estate agent, it is critical that you are flexible in diversity because you will encounter people from all areas and lifestyles who either want you to sell their house for them or sell a house to them. To be truly successful, you must be open to setting aside personal feelings and prejudices, as it is a valuable service that you are providing that everyone can use. By establishing yourself as a fair and concerned agent, the likelihood of repeat customers is very strong, thus helping maintain your livelihood. Satisfied customers will refer you to their friends, and word of mouth is one of the strongest forms of free advertisement available.
Negotiations and conflict resolution are also areas on which you want to focus. There will be times that you are going to have to be the bearer of bad tidings to potential clients and in contrast, other times you will be delivering good tidings. Most of the time news will be a combination of bad and good. The key to success is the understanding of how to deliver a message that is accepted at face value without sending a message of inadequacy.
For example, if you tell a customer you are sorry, but the property costs more than he or she can afford, it will get a bad reception by the customer. On the other hand, since the property is not available due to the price, tell the customer it is not available, but property B and C match what is wanted. It is not so much what you say, as how you say it.
Being a real estate agent can be a rewarding and lucrative career. There are many opportunities to diversify in housing or commercial development and the possibilities are endless. Inspired by your own imagination, explore the many avenues available and make the most of your skills.